I always hear others talk about your email list not being about numbers, but more about the “health” of that list - so how do you enhance the health of your list?
I know a big part of it is making sure your lead magnet is attracting the right crowd, but I’ve also heard people talk about how many responses you get back from your weekly email (and that the number of responses is more important than your open rate). Right now I don’t get many responses - when I do, they are very positive, but it’s maybe only a couple responses per month out of s list around 2000.
What are your strategies to get more engagement? Do you ask a question that people can respond to? I’d love your ideas! Thanks in advance!