Also! What ways do you recommend increasing the open rate? Thank you for your help on this and have a fab weekend!
“Average” open rates are around 20%…but it does depend on the size of your list. As your list grows, expect open rates to decrease.
The key to better open rates is your subject line. Make sure they grab attention and give someone a reason to read your email.
If you have an opt in where they sign up, on the success page - suggest to them to move your email into the main tab if using gmail so it doesn’t get lost in the promos tab so they won’t miss anything!
Having a really great welcome sequence is also something to consider. New people on your list will need a reason to keep opening your emails after they get your lead magnet.